Beauty Advert

 

For my beauty advert, I used high-key lighting and close-up shots to emphasise the product’s quality and create an aspirational tone. My target audience is teenage and young adult females, so I selected a soft, feminine colour palette and featured a relatable model to encourage audience identification. The tagline uses direct mode of address to engage the viewer and build a personal connection. I positioned the product as affordable yet premium, reflecting ideas of confidence, empowerment, and natural beauty. The advert is effective because it uses visual and technical codes, persuasive language, and positive representation to appeal directly to its target demographic.

SHSG SIXTH FORM ADVERT

 

For my school advert, I used a DSLR camera to take clear and bright photos of students and the school. I learned how to focus the camera and change settings like lighting and zoom. I used Photoshop to edit my pictures, fix colours, and add the school logo and text. My advert shows the school as friendly, welcoming, and a good place to learn.