For my beauty advert, I used high-key lighting and close-up shots to emphasise the product’s quality and create an aspirational tone. My target audience is teenage and young adult females, so I selected a soft, feminine colour palette and featured a relatable model to encourage audience identification. The tagline uses direct mode of address to engage the viewer and build a personal connection. I positioned the product as affordable yet premium, reflecting ideas of confidence, empowerment, and natural beauty. The advert is effective because it uses visual and technical codes, persuasive language, and positive representation to appeal directly to its target demographic.
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